The Cartier LOVE bracelet has been as symbol of “inseparable love” for many jewelry-loving romantics ever since it was designed in 1969. This romantic concept is embodied in the bracelet held together by two screws and “locked” onto the wearer’s wrist. Each bracelet comes with a special screwdriver used to fasten the bangle. The whole point is to have your partner fasten the bracelet to your wrist, an act which symbolizes your commitment to one another.
Recently, the famous Cartier LOVE bracelet has become a must-have status symbol among millennials. More and more fashion-forward consumers covet the bracelet not only for its design and symbolism but also for its worldwide reputation. An exquisite item of high-end jewelry, the Cartier LOVE bracelet is the go-to choice for millennials who wish to invest in jewelry of proven quality and captivating symbolism.
Multifaceted Appeal
This much-coveted bracelet can easily be worn by almost anyone, owing to its simplistic design. The locking mechanism is simple, yet belies a powerful romantic concept, the combination of which lends itself to many different applications. What’s more, both men and women can style themselves with a Cartier LOVE bracelet for almost any occasion.
The bracelets are made in yellow gold, white gold, and rose gold, as well as platinum, and their signature screws can even be replaced with diamonds. It’s the diamond-adorned bracelet that is the preferred choice of the well-off, celebrities, and fashion icons. By contrast, without diamonds or other precious stones, its minimalist design is perfect for adding the distinctive edge to a casual outfit.
Early Days of LOVE
When the Cartier LOVE bracelet was first introduced, it was meant to be bought and worn by couples who agreed to give their screwdrivers to one another. In that way, Cartier seemed to have been selling more than just a jewelry item – the bracelet purchased stood as the tangible testimony of the lovers’ commitment. The “lovers only” agenda was pushed so vigorously that some New York hospitals were reported to have kept a LOVE bracelet screwdriver on the premises in case a patient needed to have the bracelet removed.
Celebrities were hooked and soon famous couples such as Nancy and Frank Sinatra, Elizabeth Taylor and Richard Burton, all displayed their mutual devotion with matching LOVE bracelets.
LOVE in the Age of Consumerism
With the LOVE bracelet, Cartier has promoted the idea of everlasting love, fidelity, and devotion. In the world where the once rare commodities are rapidly being converted into mass-manufactured goods that rarely survive the season, the idea of having a symbol of something long-lasting is very enticing and creates a sense of exclusivity.
And this is exactly why so many millennials are choosing to celebrate their commitment to their partner with a LOVE bracelet – not only does it embody the concept perfectly, it’s also a luxury jewelry item that isn’t a bargain for all budgets. Therefore, the investment in a pricey item of jewelry such as the Cartier LOVE bracelet symbolizes the investment into a long-term romantic relationship.
Inspired by celebrity royalty from the golden age of Hollywood, many contemporary actors, pop stars, and other celebrities have embraced the concept by proudly showing off their trademark bracelets with their partners. The list of celebrities stretches long, with Pippa Middleton, Angelina Jolie, Selma Hayek, Kanye West, Scarlet Johansson, Mila Kunis, Sarah Jessica Parker, Demi Lovato, Justin Bieber, and many more!
Beware Fake Bracelets
With the almost unprecedented popularity of the LOVE bracelet, counterfeits were almost bound to appear. As expected, the knockoffs are passed as new bargain-priced originals, which should be a clear sign of warning. Cartier LOVE bracelets shouldn’t be a bargain purchase readily available to anyone – after all, everlasting love is rare and difficult to attain, so its symbolic representation must embody those qualities as well.
However, here at Leo Hamel Fine Jewelers, we seek out genuine vintage Cartier jewelry, including the LOVE bracelet, and carefully restore it to like-new condition. What isn’t like new is the price! You can save a substantial amount by purchasing a vintage LOVE bracelet rather than a new one. And it’ll look so new that only you will know you didn’t buy it new and pay the full price! And of course, we guarantee its authenticity for your peace of mind!
With Leo Hamel Fine Jewelers, you can trust the reputation we have been building for the past 44 years. You can be sure you will only find genuine high-end brands in our showroom, whether vintage or new, and if we don’t happen to have a particular piece, we’ll work to find it for you. Visit us on San Diego Avenue to find your LOVE!
